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Our mission is to publish a distinguished and successful newspaper that serves the Madison Valley, Ruby Valley and surrounding areas. We will inform, enlighten and entertain our readers and meet the needs of our advertisers while promoting the interests of our readers, and being a service to our community.

We are committed to values of high performance, these values being:


Our daily business will function on high ethical standards.

Mutual Respect

For our community, our advertisers, coworkers and all we come in contact with through our business dealings in and out of the office.


Seeking and developing new ways to serve our readers and advertisers with a positive attitude toward change while always trying to improve.